The "Superhero" campaign was conceived during my work on a new branding guide. Although our brand guidelines stress the importance of focuses marketing and communications on the educator and their needs, our materials only focused on our products. This campaign shows our audience that we respect the work they do and the knowledge they possess. 

The campaign has had a high response rate and received accolades from members and the education community. The design has been picked up and used in several other marketing initiatives as well.